Your Vision or Your Why? People Will Follow You Because of Your Vision What drives your business and keeps you going, Your Vision or Your Why? Understanding the difference could mean all the difference to you when the times get tough. I m currently going through a training by Ray Higdon on ILT Marketing. During one of the sessions someone ask Ray was it his WHY that kept him going everyday. He talked about a number of things at this point, but the one thing that caught my attention was his conversation on Vision.
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